Webinar: Building a comprehensive marketing plan for your small business – from customer awareness to loyalty

It's a challenge every small business owner faces: letting the world know about the great product or service you’ve built your business on. Quite simply, customers have to be aware of what you offer before your business can truly grow. Today’s small business owners have to be creatively driven and data inspired.

The key to effective marketing starts with having a strategy in place. No one knows this better than Nathan Monk, Senior Strategist at Toronto’s MaRS Discovery District. We’d like to invite you to a free and informative webinar in which Nathan will look at useful tools and offer up practical tips and takeaways that you can apply immediately to your business.

You will leave this webinar with an understanding of:

• Mapping out your customers' journey through customer discovery
• Identifying the marketing tactics that work for your business at each stage of the customer journey
• Tools to start using to drive these marketing tactics
• Building a tailored marketing strategy for your business
• Driving consumer awareness and driving engagement for loyal customers

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